The Death of Bon Appétit Is Proof Media Companies Have No Idea What Makes Videos Work

The Death of Bon Appétit Is Proof Media Companies Have No Idea What Makes Videos Work

10:06 AM

There are a zillion reasons why I have been mourning the Bon Appétit Test Kitchen. The one that hurts most is that the slow, drawn-out death of one of the most joyful YouTube channels on the internet could have easily been prevented.

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