Amazon's New Plan for Fighting Counterfeit Crap Is Letting Brands Deal With It

Amazon's New Plan for Fighting Counterfeit Crap Is Letting Brands Deal With It

8:28 AM

Fake products aren’t a new headache for Amazon, but now the tech retailer is shifting its strategy on how to deal with them. In a blog Thursday, Amazon announced it will allow individual brands to directly remove counterfeit products themselves.

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